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Major Courses

 

Major: International Finance
 
Code:91440029       *Economics         Credit: 4        Teaching Hours per Week: 4
Content: The course consists of microeconomics and macroeconomics. Microeconomics includes theories of supply and demand, consumers’ behavior, production, costs, market structure, factor market, welfare economics and microeconomic policies. Macroeconomics includes Introduction, Determination mechanism of national income, Macro accumulation structure and its efficiency optimization, Structure optimization of main industries, Macro money circulation and financial optimization. Learners of the course can master basic theories of western modern economics and ground solid basis for learning further specialized courses.
 
Code:91330024  * Information Technology        Credit: 3    Teaching Hours per Week: 3
Content: Information Technology is a compulsory course of International Finance and Marketing Line. The aim of this subject is to give students an overall understanding of what a computer is –including the hardware and software and how it is generally used in day-to-day life. The course helps the students to know the basic theories of IT, use the Microsoft Office package, send and receive Email through the internet and make use of the computer as their reliable tool both in their daily and professional life.
 
Code:91440038   *Marketing               Credit:4       Teaching Hours per Week:4
Content: This course is a basic course of marketing major, and lays a basis for the study of major directional courses and systematically introduces basic theoretical framework of marketing. It is an applied science based on economic science, behavioral science, and modern management. It studies the marketing activities and the law of marketing on the basis of meeting the needs of customers. Its major contents are: basic theories of marketing, to elaborate on the nature of marketing, management idea of marketing, traits of consumer market and organization market; marketing environment and strategy, to elaborate on analysis of marketing environment, marketing research and need prediction, market segmentation strategy, target market selection strategy, and positioning strategy respectively; marketing mix theory, to systematically elaborate on the principles and planning process of product tactics, positioning tactics, distribution tactics, and promotion tactics; and marketing planning, organization, implementation and control process, etc.
 
Code:91440455*Cross Culture and Business CommunicationCredit: 4 Teaching Hours per Week: 4
Content: This course mainly deals with the differences of various cultures under the background of international business and cultivates students’ ability of cross-cultural communication. Trans-national business activities at any level concern cross-cultural cooperation and communication. Only by thoroughly perceiving different cultures can one gain the initiative and achieve success. The course intends to develop students’ creativity and foster their independent thinking and problem-solving abilities.
 
Code:91440455*Cross Culture and Business CommunicationCredit: 4 Teaching Hours per Week: 4
Content: This course introduces types, formats and idiomatic expressions of business writings and elaborates writing principles and techniques of word choice and sentence development of business English. It intends to improve students’ ability of written business communication.
 
Code:91330477    *Statistics          Credit: 3           Teaching Hours per Week: 3
Content:This course mainly introduces major methods of marketing research, system of material collection arrangement, and means of statistical analysis such as statistics data analysis method, index analysis method, sampling conjecture, relevancy analysis, and retracing analysis, etc. It also lectures on how to carry out effective prospect prediction by means of statistical methods.
 
Code:91440014  *International Finance     Credit: 4         Teaching Hours per Week: 4
Content: This course will give systematic lectures on basic concepts, theories and practices of main issues in the field of international finance, which include balance of payment, the international monetary system, foreign exchange and exchange rate, the international financial markets, global capital flow. In details, the subject content focuses on the structure of balance of payment sheet, the economic significance of imbalance of payment and its adjustment, the evolvement of international monetary system and the features of different types of money standard, foreign exchange rates’ quotation and the parity conditions of exchange rates, foreign exchange transactions, the structure of international financial market, primary and derivative financial products, international investment and financing, etc.
 
Code:91440484    * Accountingand Finance  Credit:4     Teaching Hours perWeek:4
Content:This subject was developed for non-accounting students. The main topics covered in this subject include: the principles of double-entry book-keeping, Balance sheet, Income Statement, Cash flow Statement, the preparation and interpretation of financial statements, cost accounting and break-even analysis, Budgeting. The Aim of this subject is to make students understand the basic principles of accounting and how it is used in the business decisions.
 
Code:91330460     * Financial Management      Credit:3    Teaching Hours per Week:3
Content: This subject was developed for non-accounting students. The main topics covered in this subject include: time value of money, interpretation of financial statements, working capital management, capital budgeting, capital structure decision and dividends policy. The Aim of this subject is to make students understand the basic principles of finance management and how it is used in the business decisions...
 
Code:91440430  *Organization and Management   Credit:4    Teaching Hours per Week:4
Content:Organization and Management will give systematic lectures on theories and practice of Management, which summarized the character, function, principal and the techniques of Management, introducing the formation and development of Management briefly, and discussing the functions in detail which included the decision making, planning, organizing, leading, motivation, communication controlling, innovation and so on.
 
Code:91440026     Financial Activities      Credit:4    Teaching Hours per Week:4
Content:This course is intended to give the students the first view of the financial market, the subject will introduce the different types of the financial markets, as well as its structure of the organization; the instruments widely used in the financial market for funding, investment and risk control will be introduced; the participants of the market will be analyzed. The rules and laws of the financial market will be generated in the subject.
 
Code:91330027    *Financial Markets        Credit:3    Teaching Hours per Week:3
Content:To make the students understand the basic laws of the financial market, the subject will introduce the organization and structure of the financial market. It will introduce the different types of the market including equity market, debt market, derivatives market and foreign exchange market. The interest mechanics, exchange rate mechanics, risk mechanics and pricing mechanics of the securities will also be introduced in the subject.
 
Code:91220159*Project Work1     Credit:2         Teaching Hours per Week: 2
Content:This subject is a team work making students become familiar with working in groups, co-operating, sharing their knowledge and ideas with others, and last not least, become familiar with problem solving. The main purpose of this semester project work is to teach the students how to make a problem statement and how to structure a report.
 
Code:91220160*Project Work2      Credit:2        Teaching Hours per Week:2
Content:The main purpose of this semester project is to further improve the students’ ability to analysis and use the data and come forward with solutions to problems, to further improving the students’ ability to implement solutions to problems and structure the project report properly.
 
Code:         *Project Work3      Credit:2        Teaching Hours per Week:2
Content:The main purpose of this semester project is to further improve the students’ ability to implement solutions to problems and structure the project report properly.
 
Code:91440462    *International Banking      Credit: 4      Teaching Hours per Week: 4
Content: This course is intended to offer systematic lectures on the international departments and international operations of commercial banks. The course consists of foreign exchange deposits; foreign exchange loans; foreign exchange dealings including spot exchange transaction, forward exchange transaction, foreign exchange swap, currency future and currency option; international settlements including remittance, collection and letter of credit; trade finance services including packing loan, export discounting, forfeiting and international factoring.
 
Code :91440017 *International Business Law1)   Credit:4    Teaching Hour per Week: 4
Content:This course lasts two semesters, systematically lecturing on basic doctrines and knowledge of international business law. The content in this semester includes: concept of international business law, principles, legal sources, legal systems (Continental Law System and Common Law System), contract law on international sale of goods, international business practices (INCOTERMS 2000), transport law (Bills of Lading and the carrier’s liability), and international payment (Letters of Credit).
 
Code :91440018  *International Business Law2 Credit:4      Teaching Hour per Week: 4
Content: This is a course of the second semester of International Business Law, lecturing on: the international protection on intellectual property (trademark, patent, copyright, and TRIPS), tort law and product liability law, company law, business collapse, credit security (mortgage, pledge, and guarantee), marketing and competition law, and the settlement of international commercial disputes. 
 
Code:91440015  *International Economics    Credit:4        Teaching Hours per Week:4
Content: The course mainly introduces relevant principles of international economics, including: international trade theory, the causes of international trade, influence of international trade (the terms of trade and trade benefits), the trade theory of the non- perfectly competitive market, the international flow of production factors, international trade policies, the principle and policy of international finance, balance of payments, foreign currency and exchange rate as well as theoretic models related to the above-mentioned principles. Learners of the course can understand and grasp the trend of contemporary international economic development and change.
  
 
Major: International Marketing
 
Code:91440487     *Economics    Credit: 4          Teaching Hours per Week: 4
Content:The course consists of microeconomics and macroeconomics. Microeconomics includes theories of supply and demand, consumers’ behavior, production, costs, market structure, factor market, welfare economics and microeconomic policies. Macroeconomics includes Introduction, Determination mechanism of national income, Macro accumulation structure and its efficiency optimization, Structure optimization of main industries, Macro money circulation and financial optimization. Learners of the course can master basic theories of western modern economics and ground solid basis for learning further specialized courses.
 
Code:91330024      Information Technology     Credit: 3   Teaching Hours per Week: 3
Content:Information Technology is a compulsory course of International Finance and Marketing Line. The aim of this subject is to give students an overall understanding of what a computer is –including the hardware and software and how it is generally used in day-to-day life. The course helps the students to know the basic theories of IT, use the Microsoft Office package, send and receive Email through the internet and make use of the computer as their reliable tool both in their daily and professional life.
Code:91330041     *Statistics(1)   Credit:2            Teaching Hours per Week:2
Content:* Statistics(1)focuses on descriptive statistics and basic statistical inference theory. The topics discussed are as follow: data and statistics, tabular and graphical methods, numerical methods, sampling and sampling distributions, interval estimation, and hypothesis testing.
 
Code:91330042      *Statistics(2)    Credit: 3          Teaching Hours per Week: 3
Content:Based on *Statistics (1), this course leads students to the study and application of advanced statistical methods and theories. The topics discussed are as follow: statistical inference about means and proportions with two populations, inferences about population variances, tests of goodness of fit and independence, simple linear regression, index numbers, and forecasting.
 
Code:91330019   *International Marketing    Credit:4        Teaching Hours per Week:4
This course mainly teaches fundamental marketing theories and basic international marketing principles. The course put emphasis on the systematical study of marketing theory learning and marketing English practices. The course pays attention to reflect the new trends in the development of world economy, and grasps the latest development of international market. It systematically lectures on theories, technology and methods of marketing management. Its major contents are: to introduce basic theory of marketing management, including fundamental concepts and development trends, general analysis model, product development and management, price strategy, channel strategy, advertising and promotion, sales staff management, service marketing management, principles of international marketing, marketing strategy.
 
Code:91330020   *International Marketing      Credit:4    Teaching Hours per Week:4
This course, on the basis of marketing management, lays most emphasis on the systematical theory study of international marketing. It, getting start from the international marketing phenomenon, pays attention to reflect the new trends in the development of world economy, and grasps the latest development of international market. It systematically lectures on theories, technology and methods to develop international market. Its major contents are: to introduce basic theory of international marketing, including current situations and development trends of international market, analysis of international market environment, international market entry modes. It lectures on strategies and tactics of international marketing, including tactics of product, pricing, promotion and marketing channels. It lectures on marketing of international products, competition strategy and international service marketing respectively.
 
Code :91440017 *International Business Law1)   Credit:4     Teaching Hour per Week:4
Content:This course lasts two semesters, systematically lecturing on basic doctrines and knowledge of international business law. The content in this semester includes: concept of international business law, principles, legal sources, legal systems (Continental Law System and Common Law System), contract law on international sale of goods, international business practices (INCOTERMS 2000), transport law (Bills of Lading and the carrier’s liability), and international payment (Letters of Credit).
 
Code :91440018  *International Business Law2 Credit:4      Teaching Hour per Week: 4
Content: This is a course of the second semester of International Business Law, lecturing on: the international protection on intellectual property (trademark, patent, copyright, and TRIPS), tort law and product liability law, company law, business collapse, credit security (mortgage, pledge, and guarantee), marketing and competition law, and the settlement of international commercial disputes. 
 
Code:91440015     *International Economics    Credit:4    Teaching Hours per Week:4
Content:The course mainly introduces relevant principles of international economics, including: international trade theory, the causes of international trade, influence of international trade (the terms of trade and trade benefits), the trade theory of the non- perfectly competitive market, the international flow of production factors, international trade policies, the principle and policy of international finance, balance of payments, foreign currency and exchange rate as well as theoretic models related to the above-mentioned principles. Learners of the course can understand and grasp the trend of contemporary international economic development and change.
 
Code91330467     *Logistics          Credit3   Teaching Hours per Week:3
Content:The course mainly explores how the supply network works around three main factors: the flow of material, the flow of information and the time taken to respond to demand from source of supply, and how a company improves its logistics efficiency for its competitiveness, customer satisfaction and value creation.
 
Code:91330468     * Organizational Behavior    Credit3   Teaching Hours per Week:3
Content:This course includes an introduction to Organizational Behavior; Recalling and Learning in management; Human perception and individual attitudes in management; Mood and individual frustration; Motives and motivation; Personality and its application in management; information communication of organization; Mass Behavior; Organization Psychology.
 
Code:91220159     *Project Work1     Credit:2         Teaching Hours per Week: 2
Content:This subject is a team work making students become familiar with working in groups, co-operating, sharing their knowledge and ideas with others, and last not least, become familiar with problem solving. The main purpose of this semester project work is to teach the students how to make a problem statement and how to structure a report.
 
Code:91220160  *Project Work2      Credit:2        Teaching Hours per Week:2
Content:The main purpose of this semester project is to further improve the students’ ability to analysis and use the data and come forward with solutions to problems.
 
Code:91440012    * Accountingand Finance  Credit:4     Teaching Hours per week:4
Content:This subject was developed for non-accounting students. The main topics covered in this subject includes: the principles of double-entry book-keeping, Balance sheet, Income Statement, Cash flow Statement, The preparation and interpretation of financial statements, cost accounting and break-even analysis, Budgeting. The Aim of this subject is to make students understand the basic principles of accounting and how it is used in the business decisions.
 
Code:91330460     * Financial Management      Credit:3    Teaching Hours per Week:3
Content: This subject was developed for non-accounting students. The main topics covered in this subject includes: time value of money, interpretation of financial statements, working capital management, capital budgeting, capital structure decision and dividends policy. The Aim of this subject is to make students understand the basic principles of finance management and how it is used in the business decisions...
 
Code:91440455*Cross Culture and Business CommunicationCredit: 4 Teaching Hours per Week: 4
Content: This course mainly deals with the differences of various cultures under the background of international business and cultivates students’ ability of cross-cultural communication. Trans-national business activities at any level concern cross-cultural cooperation and communication. Only by thoroughly perceiving different cultures can one gain the initiative and achieve success. The course intends to develop students’ creativity and foster their independent thinking and problem-solving abilities.
 
Code:91440455*Cross Culture and Business CommunicationCredit: 4 Teaching Hours per Week: 4
Content: This course introduces types, formats and idiomatic expressions of business writings and elaborates writing principles and techniques of word choice and sentence development of business English. It intends to improve students’ ability of written business communication.
 
Code:91220461     *Business Negotiation    Credit:4        Teaching Hours per Week:4
Content:The course introduces students to the theory, tactics, skills and organizational management of Negotiation and Communication with a lot of cases at home and abroad. It provides practice in preparation, presentation, communication interaction, and evaluation of different speech situations and negotiations. Aspects in intercultural communication are discussed. Besides it covers other problems, such as legal problems in negotiation.